• Iulia Bajenaru

Let's Talk - Pure & Care Serums

Hello ladies,


Skin care routine got a lot more elaborate with the introduction of serum a few years back, but not all of us know what serums are and when to apply them.


What is serum?

Serum is a skincare product you can apply to your skin after cleansing but before moisturizing with the intent of delivering powerful ingredients directly into the skin.


Serum is particularly suited to this task because it is made up of smaller molecules that can penetrate deeply into the skin and deliver a very high concentration of active ingredients.


There are many different types of serums on the market that perform different jobs, ranging from hydration to skin brightening, so in this article I want to talk to you about the PURE & CARE Serums. *not sponsored

How to use serum?

Generally, you should use a serum all over your face and neck twice daily, once in the morning and then again in the evening, before applying your moisturizer.


Everyone's skin is different, but on average, you should give it about seven weeks to see how your skin responds to a new serum routine.


Depending on the serum and the current state of your skin, you might even see initial results — like slightly more hydrated skin — in just a few days.

What serum should I use?

There are lots of them out there, so choosing is always a challenge. Certain formulas are universally beneficial, while others are intended for specific skin concerns.

PURE & CARE Vitamin C serum


* Lightens the skin’s dark spots

* Smoothens and brightens the skin color and texture

* Reduces wrinkles and fine lines

* Stimulates the skin’s collagen production


Vitamin C serum moisturizes the skin, helps reduce redness and adds glow. It reduces minor hyperpigmentation/sun damage and lightens age spots as well as reducing dark circles. It helps against sun damage, protects the skin and helps it retain collagen and fullness.

PURE & CARE Hyaluronic ACID serum


* Adds moisture to dry, tired and dull skin

* Helps balance the skin’s moisture level

* Reduces fine lines and wrinkles

* Stimulates the skin’s collagen production

* Contains combination hyaluronic acid, which provides immediate fullness and penetrates deep into the skin’s layers to add moisture.


It helps balance the skin’s moisture level and decreases fine lines and wrinkles. It is equally suitable for young problem skin as for mature and dry, irritated skin. Hyaluronic acid serum will bring the skin back into balance and make it soft. Furthermore, it stimulates the skin’s collagen production. Suitable for all skin types.

PURE & CARE Collagen Serum

*Stimulates the skin’s collagen regeneration

*Improves skin elasticity

*Decreases fine lines and wrinkles

*Helps balance the skin’s moisture level


PURE & CARE Collagen Serum solution will increase production of the skin’s natural collagen, give you a youthful appearance and visibly reduces the appearance of wrinkles and fine lines. With the high content of soluble collagen, the serum helps skin become more even, firmer and smoother and improves the skin’s elasticity.

Serum Benefits

In general, serums contain topical antioxidants including vitamin A, C and E. They also contain topical retinols and ingredients that even out skin tone. When layered underneath moisturizers, serums act as targeted treatment for wrinkles, pigmentation and redness.


PURE & CARE believes that wellness and care products should be of high quality and at a price point that is affordable for all. The focus is on wellness and skincare products at an affordable price.


Thank you for reading 💖

Love, Iulia

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